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Matthew Freud’s PR agency has won a multi-faceted £1m per year PR account with the Department of Health.

Obesity: key aspect of Freuds' DH brief
Obesity: key aspect of Freuds’ DH brief

DH confirmed today that Freuds will ‘manage creative PR around all the Department’s public health campaigns’.

The newly created single brief covers four of the department’s major comms programmes – Smokefree/Tobacco Control, the Change4Life obesity campaign, Older People and Younger People.

Freuds has been handling the DH’s flagship anti-obesity drive Change4Life since 2008, worth up to £45k per month to the agency. Freuds’ new contract will take effect from 1 January and is thought to be worth about £85k a month.

Consolidated was formerly working on a project for DH called My Health London, and has previously handled the DH’s swine flu vaccination campaign, while Blue Rubicon previously worked on tobacco control campaigns.

A statement from the Department of Health said that the newly integrated approach would make cost-savings of about 25 per cent.

The statement added: ‘Too often in the past the Department has held separate conversations with the same people, one day talking to them about their diet, the next about their alcohol consumption without recognising linked behaviours. The department is now tailoring its social marketing activities through the life course, so that at each stage in an individual’s life, there is a trusted brand, providing all the information, support and resources, he or she might need.’

Sheila Mitchell, head of marketing at the Department of Health, said: ‘Freud Communications delivered a really exciting pitch. It has some big ideas that we believe will not only promote good health but will really change people’s behaviour.

‘Our public health social marketing strategy takes us to the next level, adopting a life-stage based approach, which will make our campaigns more effective and save money.’

She added that Freuds would forego a percentage of its fee if the agency does not meet specific targets.

Meanwhile, MEC will manage media planning around the newly combined outreach drives.

Source:  Alec Mattinson, prweek.com, 20 December 2011, 2:24pm

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Britain’s biggest banks are set for a change of tactics to target small businesses after efforts to collectively woo the sector have struggled to increase lending volumes.

Santander: has called in Eulogy to launch its SME programme

Santander: has called in Eulogy to launch its SME programme

The British Bankers’ Association co-ordinated the launch of the Business Finance Taskforce a year ago on behalf of the UK’s six largest banks to improve relationships with the UK’s SME sector.

Despite a concerted outreach campaign, supported by Portland, the BBA announced last week that lending volumes continued downwards during the third quarter, with 74 per cent of the sector declining to seek a loan or overdraft during the previous 12 months.

It is understood now that the UK banks are likely to position themselves away from the collective drive to grow SME lending to concentrate on their own tailored offerings and individual campaigns.

Santander, a participant in the taskforce, has this week appointed an external PR agency on a new brief to launch its SME programme and support it for the next two years.

Eulogy will handle a national and media relations campaign to grow awareness of Santander’s Breakthrough SME investment fund, designed to plough £200m into growing UK businesses.

The agency, which picked up the work following a competitive pitch, will also handle publicity around Santander’s new Social Enterprise Development Awards, which reward firms that regenerate their local communities.

It is understood that Barclays also has a business banking brief out to pitch, as the six UK banks all look to increase their lending to UK business as part of the commitment they made by signing up to the Government’s Project Merlin scheme.

Meanwhile, it is understood the banks are to meet in the coming weeks to discuss the future plans and PR requirements of the collective Business Finance Taskforce.

Portland picked up a £200,000 six-month contract via the BBA in February, funded by the banks. That contract was subsequently extended and Portland remains engaged on work for the Taskforce, but the final event of the Better Business Finance roadshow campaign was in Norwich on Tuesday.

A Portland source said: ‘We continue to enjoy working with the BBA and the Taskforce banks in promoting their support for SMEs. We are currently working with them to develop their plans for 2012.’

It is believed that any PR or public affairs support the Taskforce requires in 2012 would be on a significantly reduced budget. It is also thought that a requirement for further agency support would result in a likely pitch process, given the significantly different nature of the brief.

Source: Alec Mattinson, prweek.com, 29 November 2011, 6:15pm

Hill & Knowlton has rebranded to become Hill+Knowlton Strategies a year after merging with US lobbying agency Public Strategies.

Jack Martin: global CEO

Jack Martin: global CEO

The WPP-owned agency said in a statement that the name ‘reflects a renewed emphasis on strategic communications advice that ensures a client’s business imperatives are achieved’.

Jack Martin, global chairman and chief executive officer of Hill+Knowlton Strategies, commented: ‘The new brand points to a shifting market for our clients, one with an explosion of information and a revolution in the ability of almost everyone to find that information. This democratisation of information is fundamentally changing the way they do business.’

Martin founded Public Strategies and became executive chairman of the joint agency following the November 2010 merger. He took on the global CEO role in January after the departure of Paul Taaffe.

One former senior H&K executive said at the time that the merger was in effect ‘a reverse takeover’, handing control of H&K to the top executives at Public Strategies.

The rebranding and new name take effect this week. The company currently has 85 offices in 46 countries around the globe.

Source: Alec Mattinso, prweek.com, 01 December 2011, 5:30pm

The Little Greek Pie

The Little Greek Pie Company is serving authentic pies from the Epirus region of mountainous Northern Greece… They have a choice of four pie fillings each day, anything from salmon, spinach and ricotta to aubergine, spicy beef and halloumi.

Try as well the fantastic coffee, available to drink in or take-away, and a range of Greek snacks (try the legendary village salad), from fresh salads, to proper yogurt and honey. Moreover, you can find a range of Greek groceries, from extra virgin olive oil and pots of honey, to Greek chocolate, sesame seed bars and unusual treats such as mastiha.

History

Established in 2011

Little would Zoe Kleftakis realise that her passion for cooking was one of the greatest legacies she left her children. That passion led her son, Angelo, to develop her favourite traditional recipes, and sharing her talent for pie making with London (and hopefully, eventually, the world!)

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Address:
22 Cleveland Street
London W1T 4JB

Area: Fitzrovia
T: 020 7580 0784      
Little Greek Pie Company, London
Little Greek Pie Company, London
Little Greek Pie Company, London
Little Greek Pie Company, London
Little Greek Pie Company, London
Nearest Transport:
Goodge Street
Oxford Circus
Tottenham Court Road
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BLURRING VISION Paintings by Ireneo Frizzarin

Private View Thursday 17th November 2011 Photos…

Thursday night around 6pm we made our way down to Cornflake gallery for Ireneo’s BLURRING VISION Paintings exhibition… nice atmosphere, glam people and great cocktails…

Ireneo’s work is visionary journey….

Don’t miss it…

Exhibition will be opening Saturday 19th & Sun 20th November 2011 from 11am to 5pm
Venue Address: Cornflake Gallery, 37 Windmill Street W1T 2JU, London


Ireneo Frizzarin

….a modern artist

Ireneo’s latests work mixes abstract and figurative painting and photography. He use images of his close family in their youth from old photograph albums and use them as though they are strangers, to simulate a detachment because he remembers them and know them as adults. The artist also frequently uses religious images which reflect my Catholic upbringing in the Italian countryside.

But no matter what base image he use, the technique is always similar. First lay down a very thick layer of varnish and then draw over it with a very chaotic movement of marks in different media.Ireneo’s do this to try and evoke and question powerful central parameters of human existence such as life span, identity, body and death. The artist afraid of the velocity of time; confusion often disturbs his practice, and he tries to catch a moment in time to imprint it onto a painting or an image to keep that moment alive forever. But of course the painting is not alive; it is dead and only the viewer makes it alive in a new moment, creating a new cycle of life, memory and, ultimately, death.

 Exhibition Details:

Private View Thursday 17th November 2011, 6 – 9pm r.s.v.p:  cornflakegallery@gmail.com

Exhibition will be opening Saturday 19th & Sun 20th November 2011 from 11am to 5pm

Venue Address:
Cornflake Gallery
37 Windmill Street W1T 2JU
London, United Kingdom

www.ireneofrizzarin.com

www.cornflake.co.uk

Sponsored by :

www.dash-event.com & www.ciroc.com

Cocktail reception created by Cîroc vodka

About the Artist…

Frizzarin’s latest work mixes abstract and figurative painting and photography.He uses images of his close family in their youth from old photograph albums as his starting point and treats these images as though they were of strangers, simulating a detachment because he remembers and knows them as adults. He also frequently uses religious imagery, reflecting his Catholic upbringing in the Italian countryside. But no matter what base image he uses, the technique is always similar. First a very thick layer of varnish is laid down and then drawn over with a vigorous, chaotic movement of marks.

This process evokes and questions the powerful central parameters of human existence; life span, identity, the body and death. The work attempts to catch a moment in time by imprinting it onto a painting to keep that moment alive forever. But of course the painting is not alive; it is dead and only the viewer makes it alive in a new moment, creating a new cycle of life, memory and, ultimately, death. Frizzarin has been commissioned by DKNY and private clients since he left college in 2008.

More info:

http://www.ireneofrizzarin.com/

Schön! Magazine  issue 14