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Matthew Freud’s PR agency has won a multi-faceted £1m per year PR account with the Department of Health.

Obesity: key aspect of Freuds' DH brief
Obesity: key aspect of Freuds’ DH brief

DH confirmed today that Freuds will ‘manage creative PR around all the Department’s public health campaigns’.

The newly created single brief covers four of the department’s major comms programmes – Smokefree/Tobacco Control, the Change4Life obesity campaign, Older People and Younger People.

Freuds has been handling the DH’s flagship anti-obesity drive Change4Life since 2008, worth up to £45k per month to the agency. Freuds’ new contract will take effect from 1 January and is thought to be worth about £85k a month.

Consolidated was formerly working on a project for DH called My Health London, and has previously handled the DH’s swine flu vaccination campaign, while Blue Rubicon previously worked on tobacco control campaigns.

A statement from the Department of Health said that the newly integrated approach would make cost-savings of about 25 per cent.

The statement added: ‘Too often in the past the Department has held separate conversations with the same people, one day talking to them about their diet, the next about their alcohol consumption without recognising linked behaviours. The department is now tailoring its social marketing activities through the life course, so that at each stage in an individual’s life, there is a trusted brand, providing all the information, support and resources, he or she might need.’

Sheila Mitchell, head of marketing at the Department of Health, said: ‘Freud Communications delivered a really exciting pitch. It has some big ideas that we believe will not only promote good health but will really change people’s behaviour.

‘Our public health social marketing strategy takes us to the next level, adopting a life-stage based approach, which will make our campaigns more effective and save money.’

She added that Freuds would forego a percentage of its fee if the agency does not meet specific targets.

Meanwhile, MEC will manage media planning around the newly combined outreach drives.

Source:  Alec Mattinson, prweek.com, 20 December 2011, 2:24pm

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Deputy Prime Minister encourages PR agencies to sign up to social mobility ‘compact’.

Nick Clegg: 'Too often it's who you know that counts'

Nick Clegg: ‘Too often it’s who you know that counts’

Deputy Prime Minister Nick Clegg has thrown his weight behind a campaign being launched this week by PRWeek and the PRCA to end the practice of unpaid internships.

To launch the campaign, the PRCA will today take the step of placing a list on its website of all PRCA member agencies who commit to paying at least the National Minimum Wage to interns.

The list, researched in June, includes just 21 out of 264 member agencies – a mere one in 13. Among the handful of big agencies committed to paying up are Cohn & Wolfe and MHP Communications.

In an exclusive column for PRWeek, Clegg urges PR agencies to scrap unpaid internships.

‘The fact is, workplaces across Britain desperately need to be opened up, and PR is no exception. Too often it’s who you know – not what you know – that counts,’ writes Clegg.

In the article, Clegg encourages ‘every company across the PR industry’ to sign up to his social mobility strategy ‘business compact’.

The compact calls on businesses to commit to opening up internships to everyone, not just the well off.

PRCA chief executive Francis Ingham has urged his members to get on to the list of intern-paying agencies as soon as possible. ‘The register of consultancies will be vital in helping prospective interns to make informed choices, and in driving up standards within the industry,’ said Ingham.

In the New Year the PRCA, supported by PRWeek, will launch an accreditation scheme developed by Talk PR, that will give graduates recognition for their efforts during their internship, with the aim of increasing their employability in the future.

TIMELINE

April The Government launches its social mobility strategy. Francis Ingham writes to Nick Clegg offering the PR industry’s support

March The PRCA brings together industry professionals to thrash out guidelines to broaden access to the PR industry

February A BBC documentary highlights the use of unpaid interns by fashion agency Modus Publicity.

 

*Story from PR Week – Matt Cartmell, PR Week UK, 13 October 2011, 12:08am

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